November 14-15, 2018Palais des congrès de MontréalMontréal, Québec

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  • Battle of the Brains Trivia Game: Packaging Edition

    Location:  Center Stage
    Theme: Packaging
    Vault Recording: TBD

    Test your packaging prowess in a March Madness bracket-style trivia game by going head-to-head with your peers to see who lands in the victory circle.

    Packaging is a complex ecosystem - using the right material can provide many functional benefits such as optimized shipping, enhanced consumer usability, machinability, and recyclability. However, that's not the only piece to the puzzle. A broad understanding of manufacturing, printing, labeling and sustainability are also required for a successful package design. The fundamental knowledge and vocabulary you will receive in this session will help you think about packaging as a strategic differentiator versus a commoditized necessity.